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Marketing

Recent Publications

1.
2013

Nancy J. Stephens; Teresa A. Swartz

Beliefs of Chinese buyers of pirated goods
Journal of Consumer Behaviour. 2013;12(1):42-48.
2.
2013

Martin Mende; Ruth N. Bolton; Mary J.O. Bitner

Decoding customer-firm relationships: How attachment styles help explain customers' preferences for closeness, repurchase intentions, and changes in relationship breadth
Journal of Marketing Research. 2013;50(1):125-142.
3.
2013

Nancy V. Wünderlich; Florian V. Wangenheim; Mary J. Bitner

High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services
Journal of Service Research. 2013;16(1):3-20.

Most Frequent Journals

Publications
Journal of Consumer Research

22
Journal of Business Research

13
Journal of the Academy of Marketing Science

12
Journal of Marketing

10
Journal of Marketing Research

6