Profile
Trends
Explore the Research Trends
Publications
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1.
2011Ian Brennan; David McCalman
Academy of Marketing Studies Journal. 2011;15(1):125-138. -
2.
2008Ian Brennan
Brand placement in novels: A test of the generation effect
International Journal of Advertising. 2008;27(4):495-509. -
3.
2006Ian Brennan; Kenneth D. Bahn
Psychology and Marketing. 2006;23(4):273-295.
Journals
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Publications
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Academy of Marketing Studies Journal
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Decision Support Systems
1
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International Journal of Advertising
1
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Psychology and Marketing
1
Institutional Network
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External OrganizationsShared Pub.
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Fayetteville State University
1
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James Madison University
1
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Georgia State University
1
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University of Central Arkansas
1
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Southern Illinois University at Carbondale
1
Coauthor Network
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External CoauthorsShared Pub.
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Arun Rai
1
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Kenneth D Bahn
1
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Deepinder S Bajwa
1
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David Mccalman
1
