The publication detail shows the title, authors (with indicators showing other profiled authors), information on the publishing organization, abstract and a link to the article in PubMed. This abstract is what is used to create the fingerprint of the publication. If any grants are referenced by the publication, they will be listed here as well.
Advances in segmentation modeling for health communication and social marketing campaigns.
T L Albrecht; C Bryant (Profiled Author: Terrance Lynn Albrecht)
Department of Community and Family Health, University of South Florida, Tampa 33612, USA. firstname.lastname@example.org
Journal of health communication 1996;1(1):65-80.
Large-scale communication campaigns for health promotion and disease prevention involve analysis of audience demographic and psychographic factors for effective message targeting. A variety of segmentation modeling techniques, including tree-based methods such as Chi-squared Automatic Interaction Detection and logistic regression, are used to identify meaningful target groups within a large sample or population (N = 750-1,000+). Such groups are based on statistically significant combinations of factors (e.g., gender, marital status, and personality predispositions). The identification of groups or clusters facilitates message design in order to address the particular needs, attention patterns, and concerns of audience members within each group. We review current segmentation techniques, their contributions to conceptual development, and cost-effective decision making. Examples from a major study in which these strategies were used are provided from the Texas Women, Infants and Children Program's Comprehensive Social Marketing Program.
This section shows information related to the publication - computed using the fingerprint of the publication - including related publications, related experts and related grants with fingerprints representing significant amounts of overlap between their fingerprint and this publication. The red dots indicate whether those experts or terms appear within the publication, thereby showing potential and actual connections.
EGGLY, SUSAN S.
8 February 2012 - 31 January 2014
NATIONAL INSTITUTE OF NURSING RESEARCH
Total Funding: $ 68,400
JOSEPH, CHRISTINE LM
15 August 2012 - 31 May 2014
NATIONAL HEART, LUNG, AND BLOOD INSTITUTE
Total Funding: $ 358,490
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Lynette Deveaux; Bonita Stanton; Sonya Lunn; Leslie Cottrell; Shuli Yu; Nannette Brathwaite; Xiamong Li; Hongjie Liu; Sharon Marshall; Carole HarrisArchives of pediatrics & adolescent medicine 2007;161(12):1130-9.
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